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What James is running, building, studying and writing at the moment.
James Booth is the founder and CEO of Advizr, a Vancouver firm that acts as its clients' fractional CTO for AI. He is in his third year at UBC Sauder, where he co-founded the UBC Bitcoin Club, and he writes about clarity and judgment.
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Advizr, for the whole school year, through UBC Sauder's entrepreneurial co-op. He builds the platform, scopes every engagement himself and manages a team of engineering students.
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The UBC Bitcoin Club, which he co-founded in January 2025.
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Custom AI systems for Advizr's clients. Among them a prospecting engine for a Canadian asset manager, a knowledge base and call desk for a national home-care franchise, and a voice agent for a debt-insolvency firm.
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Advizr's own platform. Each client runs an AI team on its own infrastructure, led by a Chief of Staff agent. The team built it in-house.
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A BCom at the UBC Sauder School of Business, in his third year. He expects to graduate in 2028.
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Finished Upstream of Everything, a research paper on clarity and judgment.
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Routing research: on 52 held-out asks, the Jev decision model scored 52 of 52 and gpt-4o scored 48 of 52.